Committed to the Charlotte Community

Showmars Continues Partnership with WSOC-TV’s Family Focus

Charlotte’s hometown restaurant to sponsor campaigns that offer resources and support to local children and their families throughout 2019 and 2020


Charlotte, N.C. (January 2, 2018) – Strengthening its commitment to the families and communities it serves, Showmars, Charlotte’s hometown restaurant, is honored to announce the continued partnership with WSOC-TV’s Family Focus through 2019 and 2020. 

Through the partnership, Showmars will sponsor four different campaigns during the next two years, with its 30 restaurants serving as designated donation locations. Those campaigns are Steve’s Coats for Kids, Books for Kids, 9 Food Drive and 9 School Tools. 

“Showmars’ service to the Charlotte community is closing in on 40 years, and one of the most important commitments we have made over that time is to make a difference wherever we can and for whoever we can,” said Showmars’ CEO Dean Peroulas. “Whether it’s collecting coats, books or food, Showmars’ partnership with WSOC-TV’s Family Focus campaign has allowed us to help offer hope to families facing challenges in Charlotte and across the Carolinas.”

In 2018, Showmars collected more than 17,000 coats for the annual Steve’s Coats for Kids drive. In total, the campaign collected 24,041 coats, which Crisis Assistance Ministry distributed to children across the Charlotte area. To celebrate the 15th year of this drive, Showmars is setting a goal to collect 18,000 coats for the campaign. The annual drive kicked off in December and will run through January 13, 2019. 

In March and April, Showmars will sponsor the Books for Kids campaign. The goal is to empower and improve local educational efforts by providing free books to area children while giving parents and the community resources to improve student learning across the Carolinas. Last year, the campaign helped donate 39,732 books to students in need.

Another important campaign that Showmars will sponsor is the 9 Food Drive. More than 265,000 area students receive a free or reduced lunch during the school year. This puts them at risk of going hungry during the summer months when school is not in session. Last year, this campaign initiative donated more than 90,000 pounds of food to families in need.

Finally, WSOC-TV will host the 9 School Tools campaign in July and August. In partnership with WSOC, Communities in Schools Charlotte-Mecklenburg and Classroom Central, Showmars will help collect school supplies, which will then be distributed to students in grades K-12. These items play a big role in preparing students to be successful in the upcoming school year.